Video is gaining traction in the world of marketing and communication. Enonic XP rises up to the challenge.
Ever since the first moving pictures started to appear in the late 1800s, people have been fascinated and awed by the compelling medium. Nothing compares to the emotional power effectively displayed on a screen, with sights and sounds working in tandem to deliver to us a truly immersive experience.
Of course, movies and videos have come a long way since the brothers Lumière and their compatriots started it all. With the developments in technology and infrastructure we are surrounded by moving pictures in a wide array of platforms—ranging from the traditional cinemas and televisions to billboards and the smartphone.
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Consumers expect video
The omnipresence of videos has not escaped the attention of marketers. According to HubSpot, 54% of consumers want to see videos from brands they support. So if you’re considering Enonic XP as your future platform for digital experiences and CMS, what can you expect of it in the handling of videos?
We have several possibilities for handling video in Enonic XP. Currently there’s no video management included in the platform itself, like streaming and encoding. Instead, we have the following flexible solutions:
1. General embedding
You can insert any embed script—from Vimeo, YouTube, or other video solutions—into the rich text editor in any content using the “insert macro” button.
2. Social Macros
We have an Enonic XP app called “Social Macros” you can use to embed YouTube into the rich text editor as well. This app extends XP’s Content Studio with ready-made embedding for YouTube, Instagram, and Twitter.
The app needs to be installed as all other applications in Enonic XP and then applied by editing your site, like this:
Now you can insert a YouTube video directly through the “insert macro” button that we got to know in the previous step.
3. Qbrick video platform
The video platform Qbrick has created an integration where you can easily upload videos to your Qbrick account and insert these videos in your editorial content. This is done by once again using the “insert macro” option.
Another option is to insert the Qbrick video player as a part:
4. Integrating other video platforms
Like Qbrick your developers can integrate other video platforms by building custom macros or parts. These are then used for inserting videos in your editorial content or on your landing pages.
Your developers can also create an admin tool that integrates the video platform admin into the Enonic XP launcher menu.
As you can see, you don’t have to reinvent the wheel to have a smooth video handling experience in Enonic XP. We simply use the best available options out there and it’s up to you what you will choose to work with.