When Gjensidige set out to create a new brand profile, the Nordic insurance company knew exactly what they wanted. In an insurance industry characterised by strict frameworks and industry jargon, it was vital for the company to speak a language their customers would understand. This push for clarity stretched beyond their profile – it affected how the leading Nordic insurance company designed their new digital experience too.
Picture this. You’re on the bus, and your boss calls to ask you to make some important changes to your website, but you’ve only got your phone at hand to take care of the edits. Nightmare scenario, right? You’ll have to pinch, zoom, drag and scroll your way around a tiny UI with fingers that suddenly seem horrendously large and unwieldy by comparison.
Putting those nice and colourful images on your website is a joy, but managing the ever-increasing library can be messy. Here are some tips how to best organise your images.
There are no surprises when it comes to the causes of a slow-running digital project. Bureaucracy, skills shortages, ineffective communication and inefficient tech are all reasons why your project keeps dragging on and on. Nothing new there then.
According to Gartner, progressive web apps (PWA) will replace half of consumer-facing apps by 2020. Impressive, right? Yet despite their increasing popularity, there are still plenty of people who are in the dark about PWAs. So what exactly are they? And how can a progressive web app supercharge your digital experience? In this guide, we tell you everything you need to know.
The way people interact with digital content is changing, and with that, so too is the way in which those digital experiences are built. So how have content management systems been adapting themselves to accommodate the changing demands of digital? Two terms you may have heard are “headless” and “decoupled”. In this article, we’ll deep dive into these two types of CMS, showing you their similarities, differences, and why you should care.
Digital experiences, like apps or websites, are designed to make interactions and engagement between customer and brands the best they can be. All too often though, companies rely on a range of content management systems and homebrew software to deliver their digital experiences. The result feels jumbled and disjointed to manage, let alone to use.
Apple has the App Store, Google has Google Play, and Enonic has the Enonic Market: a hub that brings together all the tools you need to create incredible digital experiences. As well as offering developers the right tools, starter kits and libraries to build apps, the Market contains ready-made applications like extensions, dummy websites, and integrations with marketing tools. In short, there’s a lot here to explore. So to help you find exactly what you’re looking for, here’s your guide to the Enonic Market.
Looking for a CMS that does everything? Then we suggest you give up the hunt. After all, no single vendor can offer you a one-size-fits-all solution – and in 2018, they shouldn’t have to. With so many amazing marketing tools at your fingertips, it’s more important to find a CMS that can integrate all those useful add-ons. The result? A future-proof CMS that’s tailored for your team and your customers.