You’re probably familiar with the main features of Enonic XP by now (we do like to shout about them). Intuitive content management, powerful image handling, a responsive page editor and excellent customer service come together to form what we’re confident is the most flexible and scalable CMS out there.
Having full control over the publishing dates down to hours, minutes and seconds is of course an advantage, but do you know how to make the best use of it for SEO purposes?
Behind any amazing digital experience is an amazing digital team. With a combination of project management skills, development know-how and editing expertise, they’ll be able to guarantee the long-term success of your digital experiences.
How should you control the URL with your CMS? Let’s see what practices are clever. A uniform resource locator (URL), or web address if you will, has several functions. It enables you to visit your website of choice by typing its name, like “Enonic.com”, instead of the IP address that hides behind the scenes.
In order to sweeten the king of SEO, Google, you need to pull off certain tricks. Not necessarily out of your sleeve, but at least when it comes to managing your content and metadata.
When Gjensidige set out to create a new brand profile, the Nordic insurance company knew exactly what they wanted. In an insurance industry characterised by strict frameworks and industry jargon, it was vital for the company to speak a language their customers would understand. This push for clarity stretched beyond their profile – it affected how the leading Nordic insurance company designed their new digital experience too.