News flash: Consumer behaviour is changing. The internet is becoming the primary method for researching and evaluating products and services for consumers around the globe. Businesses that don’t recognise and adapt to this shift are set to get into big trouble in the long run.
With consumer bases for all types of products and services becoming increasingly digital, it’s essential for businesses to fully integrate new tech with digital experiences that accommodate evolving consumer preferences and provide real value.
A huge part of this equation is in your choice of CMS (content management system). Your CMS is the foundation of your digital experience, which means choosing the right one is paramount. Here are some of the key reasons why.
Your competitors are doing it
According to research from Forrester, executives expect that nearly half of their revenue will be driven by digital by 2020, which means that we’re not far away from complete digital domination. Across all industries, businesses are preparing themselves to meet this sea of change head on, and the best prepared are sure to emerge at the top of the pile. According to an IDC report, "one-third of the top 20 firms in industry segments will be disrupted by new competitors within five years," and it's a matter of "transform or perish".
Winning on the digital battlefield will require a lot more than legacy back-end software that might be held together with safety pins. At best, an archaic system with too many moving parts will keep your IT department too busy with repairs to innovate, and at worst it’ll torpedo the value of your digital experience. What you really need is a simple and flexible CMS that is designed to scale with your business.
It will make you more profitable
The MIT Center for Digital Business has found that “companies that have embraced digital transformation are 26% more profitable than their average industry competitors and enjoy a 12% higher market valuation.” But bear in mind, not all CMS’s are created equal. Not all systems are capable of giving you the flexibility and simplicity you’ll need to grow and scale. Choosing the wrong platform will mean that you end up with a digital experience that has cost a lot of money, but doesn’t get you anywhere. Bottom line: Your CMS should help you to act smarter, faster, and to achieve greater things.
It’ll make you more efficient
Research shows that ”nine out of 10 IT decision-makers claim that legacy systems are preventing them from harnessing the digital technologies they need to grow and become more efficient.” Choosing your CMS means keeping up with an ever changing landscape. As experiences become more digital, the importance of an agile CMS that can adapt quickly to changes in the marketplace will be key to providing great digital experiences to your customers and ensuring your long term survival.
Your customers will thank you
A lot of stuff is happening online and the digital experience trends are clear. Smart home devices that allow you to do everything from remotely control your lights to automate your grocery purchases have moved many tasks online. And more are set to follow. Your business must move to where your customers are, and if your customers aren’t already online, they will be very soon. Today, website users are more demanding than ever, which means that a customised site with personalised user experiences, the highest accessibility standards, and support across all devices is critical.
The vast majority of businesses are struggling to keep pace with advances in web technology, which is costing them huge amounts of time and energy, and often preventing them from reaching their goals. Choosing the right CMS will ensure that your website and digital experience is built to meet the demands of the future. But most importantly, it will give your web developers and editors the flexibility they need to innovate.